In some searches, the google search query deserves freshness (“QDF“).
As a user of google search engine, I am likely to receive top google search results containing webpages that are fresh. That is: fresh, popular content is theoretically better content in some cases -- so google will list it higher in search results.
This is one reason why we recommend that our corporate clients use blogs on their company websites. Blogging is a way to provide fresh (and ideally quality) content to the Web. Blogs are also advantageous because they:
- allow for an easy, informal way to communicate with prospective customers
- provide a platform to actually interact with users -- through commenting, tweeting/retweeting, social bookmarking and social networking
- create a sense of community around the company brand
- provide free, valuable content to develop trust, loyalty and positive word-of-mouth about the business
So, if you do not operate a company blog: install one! Google is more likely to love you and so will your search engine visitors.
QDF.
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