Why nobody listens to you anymore

by traf on December 11, 2011

Why nobody listens to you anymore

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Online marketing positions available (Dunedin NZ)

by admin on December 9, 2011

See http://www.social-media-marketing-company.com/socialmediastrategiesblog/2012/05/online-marketing-dunedin-positions-available/

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Online marketing strategy

December 7, 2011 by admin

Google is still the most visited website in New Zealand. Facebook is nipping its heels. Google NZ has a 8.3% visit share versus facebook’s 6.8%. Next down is trademe with a 3.3% visit share followed by youtube at 2.9%. Thus a best online marketing strategy continues to include being on the top of google to [...]

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NZ Top Websites and Search Engine Analysis

June 16, 2011 by Scott Evangelou

Top Websites and Search Engine Analysis The data samples featured are from the Hitwise Online Competitive Intelligence Service, which bases its daily insights on the online usage and search behaviour of over 460,000 NZ Internet users.

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Youtube Marketing Tips

June 15, 2011 by Scott Evangelou

First of our series of youtube marketing tips… Our clients regularly ask why their online marketing efforts should include a youtube channel. Here’s why. Youtube serves up 2 billion video views every 24 hours. Yes, 2 billion. And that is likely growing by the moment. Every minute, 24 hours of video is uploaded to youtube. [...]

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Will Facebook Be The Centre Of Ecommerce?

May 30, 2011 by admin

It appears Facebook is trending to be THE centre of electronic commerce activity. After google.co.nz, Facebook is the second biggest source of traffic to most of our client websites. It’s clear that many sites are using Facebook for marketing purposes. The social network has given businesses many new ways to communicate, brand, engage, and more. [...]

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Social Media Marketing Tips: Lead Generation

May 21, 2011 by Scott Evangelou

As part of our Social Media Marketing Tips Series, let’s have a general look at an online strategy for qualified lead generation. The strategy: develop a complete mechanism for lead generation that will attract those doing google searches (on your targeted keyword phrase) to your webpage. Invite them to join your email list and develop [...]

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Social Media Marketing – explode your traffic for 1 dollar!

January 28, 2011 by admin

So I just got off the phone with Mike at Traffic Geyser and he’s just opened up a trial for Traffic Geyser for a buck. http://www.TrafficGeyser.com/ Seriously, you have the tools to blast your content out in the form of video, podcasts, audio, articles and more, and have the world at your fingertips. I’ve seen [...]

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Happy Holidays

December 24, 2010 by Scott Evangelou

Happy holidays to you, and it is with sincere gratitude that we thank you for your support in 2010. We had the best year since 2000, due to an increased demand for both website usability and social media marketing services for local business online lead generation and sales conversion. Hope to see you onboard for [...]

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Social Media Marketing: Mike Keonigs does it again!

December 7, 2010 by Scott Evangelou

Mike Keonig’s social media marketing machine: a short MUST watch video.

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Web video production services

September 23, 2010 by Scott Evangelou

Web video production services: only part of what we do, but a big part!

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Format RSS feed

September 15, 2010 by admin

[feedcommander]

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Keyword list multiplier

September 15, 2010 by admin

[keyword-marriage]

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Best WordPress Plugins

August 5, 2010 by Scott Evangelou

These are the best Wordpress plugins in our experience. Only after trial, error, headaches and heartaches with hundreds of plugins over the life of our many Wordpress sites, do we compile this recommended list.

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Online marketing, website usability and market share

June 24, 2010 by Scott Evangelou

Why being found in the top of google, providing a positive website customer experience and an easy-to-use shopping cart will get your web business on top.

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Facebook versus Google

June 4, 2010 by Scott Evangelou

New Zealand: facebook versus google – who is winning the traffic war?

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Social media marketing gets leads

May 7, 2010 by Scott Evangelou

People will use the Internet to find your product or service. Are you capitalising?

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Social media marketing series: video sharing’s rise

May 7, 2010 by Scott Evangelou

Video sharing is the most popular social media activity. Alexa lists ~300 video-sharing websites in its rankings of top web properties.

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How many twitter users are there? [remixed 04/2010]

April 28, 2010 by Scott Evangelou

How many twitter users are there as of April 2010?

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Google ranking and webpage download speed

April 12, 2010 by Scott Evangelou

Webpage download speed is an important part of the user experience. Google has now made it an official component of its search algorithm: webpage download speed will effect how the website ranks in google for search terms.

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Otago Chamber of Commerce Online Marketing Training

February 10, 2010 by Scott Evangelou
Thumbnail image for Otago Chamber of Commerce Online Marketing Training

Otago Chamber of Commerce, Dunedin New Zealand Internet Marketing Training 2010 includes Website Usability, Search Engine Optimisation and Social Media Marketing courses. Register today!

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Gmail advertising tip #1

February 5, 2010 by Scott Evangelou

Gmail advertising is an extremely targeted form of promotion. Do it, and you will be able to show ads at the precise moment people are reading their gmail about your chosen keyword(s).

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Eyetracking and website usability

February 2, 2010 by Scott Evangelou

Eyetracking studies have shown that people initially view webpages in an “F” shaped pattern.

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Social Media Presence Now Critical Element of Marketing Mix

January 30, 2010 by Scott Evangelou

Face it. Traditional advertising is a dying breed. Most people do not trust ads. Advertising is simply deception wrapped up in a sexy red dress.

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Why blogging makes your website more usable

January 30, 2010 by Scott Evangelou
Girl blogging by the pool

Do you want to naturally engage with your customers and prospective customers? Do you want to know their feelings and opinions? Do you believe they will want to engage with you?

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Social media marketing: the “social media revolution”

January 15, 2010 by Scott Evangelou
socionomics on youtube

78% of consumers trust peer recommendations; only 14% of consumers trust old-stream advertising. Social media has given the power of marketing back to the consumer!

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Do follow social media sites

January 12, 2010 by Scott Evangelou
dofollow or no follow

Dofollow hyperlink-enabled social media websites will help you increase your website traffic and Google PageRank. See our list of dofollow sites here.

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Free Ebook: How To Make Money on The Internet

December 24, 2009 by admin
Thumbnail image for Free Ebook: How To Make Money on The Internet

We love Harvey Segal’s free ebook so much we have to post about it. It’s about how to make money on the Internet. Highly recommended.

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2010 opportunities will abound!

December 22, 2009 by Scott Evangelou
Scott, CEO @usable_brand

We are so very grateful to you – our readers and engagers – for you have added value to our service and inspired us to continue giving back to the community.

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Google search engine popular NZ searches for 2009

December 18, 2009 by Scott Evangelou
google search engine logo

New Zealanders visited the google search engine – google.co.nz more than any other website in the week ending 12/12/2009. Google is the “hub of seeking.” The traffic rankings are as follows…

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Good customer service delivery

December 8, 2009 by Scott Evangelou
customer service chick

Good customer service delivery is composed of some very simple elements. What behaviour helps to ensure great customer service?

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What is social media?

December 7, 2009 by Scott Evangelou
WTF is social media on slideshare

Marta Kagan did this slideshare 2 years ago covering the questions: “what is social media and why should it matter to you?”

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How many twitter users are there? [remixed 12/2009]

December 4, 2009 by Scott Evangelou
Thumbnail image for How many twitter users are there? [remixed 12/2009]

“How many twitter users are there,” you ask? An exact number of users is difficult to establish, however…

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Blog hack

December 1, 2009 by Scott Evangelou

Our sincerest apologies for a recent blog hack who posted advertisements for computer parts.

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Webpage download speed, usability and search engine optimization

November 27, 2009 by Scott Evangelou

Your webpage download speed will now most likely effect your rankings in google search engine results pages. Google’s new algorithm has shown to penalize webpages with slow download speed.

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Online shopping: a tidal wave of opportunity

November 17, 2009 by Scott Evangelou

Online shopping: a force to be reckoned with | @usable_brand blog statistics and opinion on the future of shopping online and why you must be ready for it.

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QDF – google query deserves freshness

November 3, 2009 by Scott Evangelou

In some searches, the google search query deserves freshness (“QDF”). Fresh content – e.g. blog entries – will propel you to top google results faster than stale static webpages.

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Documentation usability tips

October 27, 2009 by Scott Evangelou

A short list of documentation usability tips to assist you in enhancing the ease-of-use of your next document. Scott – CEO of usable! brand – shares his experience.

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Website usability and customer satisfaction

September 30, 2009 by Scott Evangelou

Lack of website usability is the most common complaint from users of websites. Ease-of-use is a critical quality attribute. Let’s look at how we can get it.

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Death Valley Child Cancer Challenge

August 15, 2009 by Scott Evangelou

2009 has been a crazy year. We have been so focused on helping clients create more usable websites, get more traffic and increase web sales that it seems like a big blur of profit-mongering. Recently, I looked in the mirror and said: “why am I doing all this? What about the children?” My Higher Power [...]

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Social bookmarking websites

July 25, 2009 by Scott Evangelou

300+ social bookmarking sites uncovered.

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WordPress Review Themes

July 15, 2009 by Scott Evangelou
wordpress review themes

New Wordpress review themes revolutionise review website ease-of-use and beauty. Do check out these Wordpress themes before you look further.

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Top google ranking: why bother?

July 7, 2009 by Scott Evangelou

Top google rankings will explode your online business. Do you realise the critical nature of Internet marketing towards achieving this goal?

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Daily website usability review

July 6, 2009 by Scott Evangelou

Usability review: your daily website usability review – a snippet of a usability evaluation burned to a 3 minute video clip. Don’t miss it!

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What is twitter? How does twitter work?

July 2, 2009 by Scott Evangelou

What is twitter? How does twitter work? This 3 minute clip will show you.

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Google Adwords help + free Adwords tools

June 22, 2009 by Scott Evangelou

Need Google Adwords help? Considering running Google Adwords advertising to increase targeted traffic to your website? Let’s give you some FREE tools to help you get started.

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Dunedin New Zealand search engine optimisation (SEO)

June 10, 2009 by Scott Evangelou

Dunedin SEO expert discusses why now is the time to properly search engine optimise your Dunedin, New Zealand website.

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Social media is more than twitter and facebook

June 9, 2009 by Scott Evangelou

Social media marketers need not take their eye off the ball: Social media is more than twitter and facebook!

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Social media grows by leaps and bounds

June 8, 2009 by Scott Evangelou

Social media – mirroring human needs – allows us to share our experience, strength and hope. The free market of the Internet has produced this new hope for all of us.

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Internet marketing has mutated

June 7, 2009 by Scott Evangelou

An Internet marketing mutation has occurred – search engine optimisation to social media optimisation – which requires that Internet marketing experts “switch to a higher gear.”

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