Gmail advertising tip #1

by Scott Evangelou on February 5, 2010

Gmail advertising is an extremely targeted form of promotion. Do it, and you will be able to show ads at the precise moment people are reading their gmail about your chosen keyword(s).

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Eyetracking and website usability

by Scott Evangelou on February 2, 2010

Eyetracking studies have shown that people initially view webpages in an “F” shaped pattern.

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Social Media Presence Now Critical Element of Marketing Mix

January 30, 2010 by Scott Evangelou

Face it. Traditional advertising is a dying breed. Most people do not trust ads. Advertising is simply deception wrapped up in a sexy red dress.

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Why blogging makes your website more usable

January 30, 2010 by Scott Evangelou
Girl blogging by the pool

Do you want to naturally engage with your customers and prospective customers? Do you want to know their feelings and opinions? Do you believe they will want to engage with you?

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Social media marketing: the “social media revolution”

January 15, 2010 by Scott Evangelou
socionomics on youtube

78% of consumers trust peer recommendations; only 14% of consumers trust old-stream advertising. Social media has given the power of marketing back to the consumer!

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Do follow social media sites

January 12, 2010 by Scott Evangelou
dofollow or no follow

Dofollow hyperlink-enabled social media websites will help you increase your website traffic and Google PageRank. See our list of dofollow sites here.

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Free Ebook: How To Make Money on The Internet

December 24, 2009 by Traf Kahu
Thumbnail image for Free Ebook: How To Make Money on The Internet

We love Harvey Segal’s free ebook so much we have to post about it. It’s about how to make money on the Internet. Highly recommended.

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2010 opportunities will abound!

December 22, 2009 by Scott Evangelou
Scott, CEO @usable_brand

We are so very grateful to you – our readers and engagers – for you have added value to our service and inspired us to continue giving back to the community.

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Google search engine popular NZ searches for 2009

December 18, 2009 by Scott Evangelou
google search engine logo

New Zealanders visited the google search engine – google.co.nz more than any other website in the week ending 12/12/2009. Google is the “hub of seeking.” The traffic rankings are as follows…

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Good customer service delivery

December 8, 2009 by Scott Evangelou
customer service chick

Good customer service delivery is composed of some very simple elements. What behaviour helps to ensure great customer service?

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What is social media?

December 7, 2009 by Scott Evangelou
WTF is social media on slideshare

Marta Kagan did this slideshare 2 years ago covering the questions: “what is social media and why should it matter to you?”

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How many twitter users are there? [remixed 12/2009]

December 4, 2009 by Scott Evangelou
Thumbnail image for How many twitter users are there? [remixed 12/2009]

“How many twitter users are there,” you ask? An exact number of users is difficult to establish, however…

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Targeted Web Traffic, Money Keyword Research: Keyword Corral

December 3, 2009 by admin

Keyword Corral money keyword research software will help you conduct accurate, valuable, highly effective keyword research to get your website targeted web traffic!

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Blog hack

December 1, 2009 by Scott Evangelou

Our sincerest apologies for a recent blog hack who posted advertisements for computer parts.

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Webpage download speed, usability and search engine optimization

November 27, 2009 by Scott Evangelou

Your webpage download speed will now most likely effect your rankings in google search engine results pages. Google’s new algorithm has shown to penalize webpages with slow download speed.

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Online shopping: a tidal wave of opportunity

November 17, 2009 by Scott Evangelou

Online shopping: a force to be reckoned with | @usable_brand blog statistics and opinion on the future of shopping online and why you must be ready for it.

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QDF – google query deserves freshness

November 3, 2009 by Scott Evangelou

In some searches, the google search query deserves freshness (“QDF”). Fresh content – e.g. blog entries – will propel you to top google results faster than stale static webpages.

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Documentation usability tips

October 27, 2009 by Scott Evangelou

A short list of documentation usability tips to assist you in enhancing the ease-of-use of your next document. Scott – CEO of usable! brand – shares his experience.

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Website usability and customer satisfaction

September 30, 2009 by Scott Evangelou

Lack of website usability is the most common complaint from users of websites. Ease-of-use is a critical quality attribute. Let’s look at how we can get it.

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Death Valley Child Cancer Challenge

August 15, 2009 by Scott Evangelou

2009 has been a crazy year. We have been so focused on helping clients create more usable websites, get more traffic and increase web sales that it seems like a big blur of profit-mongering.
Recently, I looked in the mirror and said: “why am I doing all this? What about the children?”
My Higher Power had sent [...]

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Social bookmarking websites

July 25, 2009 by Scott Evangelou

300+ social bookmarking sites uncovered.

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Wordpress Review Themes

July 15, 2009 by Scott Evangelou
wordpress review themes

New Wordpress review themes revolutionise review website ease-of-use and beauty. Do check out these Wordpress themes before you look further.

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Top google ranking: why bother?

July 7, 2009 by Scott Evangelou

Top google rankings will explode your online business. Do you realise the critical nature of Internet marketing towards achieving this goal?

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Daily website usability review

July 6, 2009 by Scott Evangelou

Usability review: your daily website usability review – a snippet of a usability evaluation burned to a 3 minute video clip. Don’t miss it!

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What is twitter? How does twitter work?

July 2, 2009 by Scott Evangelou

What is twitter? How does twitter work? This 3 minute clip will show you.

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Google Adwords help + free Adwords tools

June 22, 2009 by Scott Evangelou

Need Google Adwords help? Considering running Google Adwords advertising to increase targeted traffic to your website? Let’s give you some FREE tools to help you get started.

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Dunedin New Zealand search engine optimisation (SEO)

June 10, 2009 by Scott Evangelou

Dunedin SEO expert discusses why now is the time to properly search engine optimise your Dunedin, New Zealand website.

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Social media is more than twitter and facebook

June 9, 2009 by Scott Evangelou

Social media marketers need not take their eye off the ball: Social media is more than twitter and facebook!

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Social media grows by leaps and bounds

June 8, 2009 by Scott Evangelou

Social media – mirroring human needs – allows us to share our experience, strength and hope. The free market of the Internet has produced this new hope for all of us.

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Internet marketing has mutated

June 7, 2009 by Scott Evangelou

An Internet marketing mutation has occurred – search engine optimisation to social media optimisation – which requires that Internet marketing experts “switch to a higher gear.”

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Social media marketing: the new playground

June 5, 2009 by Scott Evangelou

Social media marketing is the new playground for the marketing practitioner. Just getting started in social media marketing? Let’s show you how to proceed.

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Getting to the top of google

June 2, 2009 by Scott Evangelou

Getting your website to the top of google is possible and you can do it yourself. Here’s what to expect.

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What is an Internet marketing campaign?

May 26, 2009 by Scott Evangelou
Thumbnail image for What is an Internet marketing campaign?

This is how we define an “efficient and effective” website Internet marketing campaign, based upon 13 years of experience in the field.

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Internet marketing: why social media is critical

May 25, 2009 by Scott Evangelou

If you are engaging in Internet marketing to promote your website, it is critical that social media is part of your marketing mix.

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Web developers: why bother with search engine optimization?

May 24, 2009 by Scott Evangelou

Is your web development client on the fence about needing SEO? Let’s make the case.

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Website usability: why ease-of-use?

May 23, 2009 by Scott Evangelou

In all of Otago and Southland, New Zealand – an area with a population of over 284,000 people – @usable_brand are the only qualified usability consulting professionals.

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Usability should encompass the entire online user experience

May 5, 2009 by Scott Evangelou

Your website should be easy to use from the beginning to the end of the online user experience. Let’s explore this.

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Conversion rates: focus on increasing them

April 25, 2009 by Scott Evangelou

An easy way to increase your online conversion rates is to do some cost-effective usability and search engine optimisation analysis. Here’s how and why.

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What is Twitter? How many Twitter users are there?

April 23, 2009 by Scott Evangelou

What is Twitter? How many Twitter users are there? Here we explain this phenomena and the business case for using Twitter.

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twitter, facebook, myspace users & traffic

April 12, 2009 by Scott Evangelou

Twitter users, facebook traffic, myspace demographics – where can you get accurate statistics to plan your social media marketing campaigns?

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Website usability evaluation package

February 23, 2009 by Scott Evangelou

Why get a website usability evaluation? An easy-to-use website encourages return visits and, ultimately, greater sales and word-of-mouth referrals. So, why not get it right?

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Business process modeling has evolved – big time!

February 15, 2009 by Scott Evangelou

Business process modeling has evolved into the powerful Integrated Modeling Method – a system developed by John Owens of Dunedin, New Zealand.

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Social media ROI

February 2, 2009 by Scott Evangelou

Social media ROI (return on investment): what is the return for businesses using social media marketing and is it worth the investment?

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Facebook and Google PageRank

January 27, 2009 by Scott Evangelou

Facebook is huge! What does all this traffic mean for google page rank factors?

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Microblogging overload!

January 22, 2009 by Scott Evangelou

Microblogging is the craze. Its implications for business are tremendous, with new applications developing daily.

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Rules of social media optimization (SMO)

January 19, 2009 by Scott Evangelou

Social media optimization follows at least 5 simple rules: heed them and see increased traffic and loyalty to your website.

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Wordpress 2.7 gets usability improvements

December 12, 2008 by Scott Evangelou

Wordpress 2.7 upgrade improvements appear to be largely based around back-end usability improvements. Bravo, Wordpress developers!

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Looking for the best Wordpress ecommerce shopping cart?

December 10, 2008 by Scott Evangelou

We have tried our share of shop cart services! Some have been a challenge at best. We recommend a Wordpress-compatible ecommerce shopping cart system from friends at E-junkie.com.

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Top social bookmarking websites by popularity

December 10, 2008 by Scott Evangelou

Top social bookmarking websites by popularity; and reference to another article about social media and website optimization.

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About article marketing

November 28, 2008 by Scott Evangelou

Article marketing is a win/win strategy: writing articles that add value to the web, promoting your website to a target audience and ranking better in search engines for your targeted keywords.

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