Social media marketing: the new playground

June 5, 2009 by Scott Evangelou

Social media marketing is the new playground for the marketing practitioner. Just getting started in social media marketing? Let’s show you how to proceed.

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Getting to the top of google

June 2, 2009 by Scott Evangelou

Getting your website to the top of google is possible and you can do it yourself. Here’s what to expect.

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What is an online marketing campaign?

May 26, 2009 by Scott Evangelou
Thumbnail image for What is an online marketing campaign?

This is how we define an “efficient and effective” website Internet marketing campaign, based upon 13 years of experience in the field.

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Internet marketing: why social media is critical

May 25, 2009 by Scott Evangelou

If you are engaging in Internet marketing to promote your website, it is critical that social media is part of your marketing mix.

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Web developers: why bother with search engine optimization?

May 24, 2009 by Scott Evangelou

Is your web development client on the fence about needing SEO? Let’s make the case.

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Website usability: why ease-of-use?

May 23, 2009 by Scott Evangelou

In all of Otago and Southland, New Zealand – an area with a population of over 284,000 people – @usable_brand are the only qualified usability consulting professionals.

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Usability should encompass the entire online user experience

May 5, 2009 by Scott Evangelou

Your website should be easy to use from the beginning to the end of the online user experience. Let’s explore this.

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Conversion rates: focus on increasing them

April 25, 2009 by Scott Evangelou

An easy way to increase your online conversion rates is to do some cost-effective usability and search engine optimisation analysis. Here’s how and why.

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What is Twitter? How many Twitter users are there?

April 23, 2009 by Scott Evangelou

What is Twitter? How many Twitter users are there? Here we explain this phenomena and the business case for using Twitter.

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twitter, facebook, myspace users & traffic

April 12, 2009 by Scott Evangelou

Twitter users, facebook traffic, myspace demographics – where can you get accurate statistics to plan your social media marketing campaigns?

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Website usability evaluation package

February 23, 2009 by Scott Evangelou

Why get a website usability evaluation? An easy-to-use website encourages return visits and, ultimately, greater sales and word-of-mouth referrals. So, why not get it right?

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Business process modeling has evolved – big time!

February 15, 2009 by Scott Evangelou

Business process modeling has evolved into the powerful Integrated Modeling Method – a system developed by John Owens of Dunedin, New Zealand.

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Social media ROI

February 2, 2009 by Scott Evangelou

Social media ROI (return on investment): what is the return for businesses using social media marketing and is it worth the investment?

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Facebook and Google PageRank

January 27, 2009 by Scott Evangelou

Facebook is huge! What does all this traffic mean for google page rank factors?

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Microblogging overload!

January 22, 2009 by Scott Evangelou

Microblogging is the craze. Its implications for business are tremendous, with new applications developing daily.

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Rules of social media optimization (SMO)

January 19, 2009 by Scott Evangelou

Social media optimization follows at least 5 simple rules: heed them and see increased traffic and loyalty to your website.

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WordPress 2.7 gets usability improvements

December 12, 2008 by Scott Evangelou

Wordpress 2.7 upgrade improvements appear to be largely based around back-end usability improvements. Bravo, Wordpress developers!

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Looking for the best WordPress ecommerce shopping cart?

December 10, 2008 by Scott Evangelou

We have tried our share of shop cart services! Some have been a challenge at best. We recommend a Wordpress-compatible ecommerce shopping cart system from friends at E-junkie.com.

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Top social bookmarking websites by popularity

December 10, 2008 by Scott Evangelou

Top social bookmarking websites by popularity; and reference to another article about social media and website optimization.

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About article marketing

November 28, 2008 by Scott Evangelou

Article marketing is a win/win strategy: writing articles that add value to the web, promoting your website to a target audience and ranking better in search engines for your targeted keywords.

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Buy New Zealand

November 26, 2008 by Scott Evangelou

The phrase “buy New Zealand” – if properly utilised in a relatively inexpensive search engine and social media optimisation campaign – could dominate search engine results for the Internet marketing client website: bringing in millions in added sales.

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Website speed: how long do you make them wait?

November 17, 2008 by Scott Evangelou

How long does it take your website to download? Research shows that anything over 8 seconds is too long to wait. And most speed issues are easy to fix. Learn how and why.

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What is search engine optimisation?

November 13, 2008 by Scott Evangelou

Search engine optimisation (SEO) is not about beating Google. It is about ranking high in the Google search engine results page for your website’s targeted keywords. Let’s learn how it works.

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Custom premium WordPress theme for your business

November 12, 2008 by Scott Evangelou

If you are ready for a Wordpress website or to convert your online business to Wordpress, let us create a custom premium Wordpress theme just for you!

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New Zealand car rental social media optimization test

November 12, 2008 by Scott Evangelou

New Zealand car rental social media optimization (SMO) test: how quickly will google index this blog post and how long will it remain #1 in the search results page?

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Social media madness!

November 7, 2008 by Scott Evangelou

Social media optimisation (“SMO”) has become an industry in its own right. With 1000′s of social media networks, bookmarking, blogging, status update, video, document and photo-sharing websites topping the Internet’s most popular hang-out spots, perhaps it’s time to consider hiring SMO experts to promote your site!

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What is website usability testing?

October 16, 2008 by Scott Evangelou

Website usability testing (“study”) is an objective way to observe, record and analyse real people’s behaviour when given tasks to achieve on your website.

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How to do a website usability evaluation – part 1

October 16, 2008 by Scott Evangelou

Improve your website ease-of-use: learn how to do a website usability evaluation. We’ll show you how in this 3 series article (Part 1 = a 5 minute read)

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Squidoo and website usability evaluation

October 15, 2008 by Scott Evangelou

We have introduced a website usability evaluation lens on Squidoo: a leader in the social media community landscape.

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