- Dunedin, New Zealand
Search engine optimisation (SEO) is no longer enough. Now, to promote our website, we must attract hyperlinks to the website in unconventional and unique ways. An SEO colleague recently said “it’s much harder to get links these days.” He is correct. The old methods of link-building have become inefficient. It is now a requirement that Internet marketers have a thorough working knowledge and application of social media optimisation (SMO) techniques. This Internet marketing mutation – SEO to SMO – requires that Internet marketing experts “switch to a higher gear.”
Ignore social media and you shall be left behind.
- 15% of a website marketing campaign should be spent on our search engine optimisation (SEO): that is, (1) properly configuring our own webpages to match the actual searches our prospective customers do in google, yahoo and msn. Ideally, we are optimising for the phrases that convert to new customers. And (2) regularly adding quality content to our webpages.
- 85% of the marketing effort should be spent on building links to our website: that is, employing social media techniques to attract social bookmarking, social networking, video sharing, image sharing, blogging and micro-blogging about our webpages. And social media links will only occur if we provide valuable content to our readers.
These are the facts, my friend, in this rapidly-mutating world of Internet marketing. So grab social media optimisation by the horns and mutate with the rest of us!
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Interesting! Always looking for useful SEO tips and software.