Web developers: why bother with search engine optimization?

by Scott Evangelou on May 24, 2009

Is your web development client on the fence about needing search engine and social media optimization (SEO/SMO) for thier website?smm-websites

“Traffic from Search Engines to Social Networks increased by 32% over a 6-month period. Search Engines continue to be the predominant way Internet users navigate to key industries, with Google search properties driving the majority of traffic. When comparing June 2008 to December 2008, Hitwise New Zealand data reveals that key industries experienced an increase in upstream traffic from Search Engines.  In particular, upstream traffic from Search Engines to the Social Networks*, Education and Travel industries increased considerably by 32%, 26%, and 25% respectively.”

[my emphasis added; data from http://www.hitwise.co.nz as of December 2008]

In other words: people predominantly use search engines and social media to choose the right website to buy products and services. Thus, your client website must be optimized to come up top on google.

usable! SEO/SMO services are a flat rate NZ$295+GST per month setup as a recurring monthly billing via credit card or direct debit; however, you can exit the plan at any time. We find that the client ends up staying on over 12 months, since the cumulative effect of regular SEO/SMO maintenance gives a tremendous return on investment (ROI).

We also offer a 12 month case study on your client Internet marketing campaign, which is a useful document outlining the precise marketing tactics implemented over the year, and analyzing the ROI. This could be a great selling tool for future optimization services or simply a bonus deliverable you can hand to the client, further legitimizing your professional credibility. A case study is an additional NZ$195+GST billed separately in month 1.

Contact usable! today to get started on an SEO/SMO Internet marketing campaign for your website development project.

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