Social media marketing series: video sharing’s rise

by Scott Evangelou on May 7, 2010

In this social media marketing series, we will look at the rise of video sharing websites and their value in the online marketing mix.

Video Sharing

Video sharing is the most popular social media activity. Alexa lists ~300 video-sharing websites in its rankings of top web properties.

Youtube is followed closely by Yahoo Video, flickr, photobucket, dailymotion and metacafe.

  • 52% of all web traffic is video
  • More than 70% of all web visitors watch online video
  • The average YouTube visitor spends 27 minutes watching video per day
  • The search engines visit video sites every few minutes—so your videos appear in Google, Yahoo and MSN just minutes after you submit, not days or weeks
  • Because video is so popular, video links and clips often show up before other content

video-share-review.toptenreviews.com

Next week: why regular video content is a critical component of your brand building.

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