The use of social media to build genuine relationships with customers is a new and exciting Internet marketing method. It is also time consuming. Is the use of social media networking, bookmarking and sharing tools worth the time invested? Does it have a positive return on investment (ROI)? If so, how big is the return and how does one measure it? Let’s explore these social media marketing (SMM) questions. First: by listing relevant studies and articles about the ROI of social media marketing. Second: by discussing our views on the current state of SMM analysis.
Social media ROI resources
- Social media can boost customer loyalty
- Social media ROI resources
- Social media has a price
- Measuring the ROI of Social Media
- MySpace Extends Conversations 365 Days Per Year
- How Non-profits Can Use Social Media
- Is it worth it? An ROI for Social Network Campaigns
- What’s the ROI for Social Media?
- How to Measure Social Media ROI for Business
- Latest “social media ROI” tweets
- Social media metrics
Discussion
What are your thoughts? Comments? Suggestions for further links?
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