Blogging will enhance your website usability.
Why?
Regular blog entries:
- add freshness to your site
- add personalisation to your site
- invite search engines to index your site more often
- provide relevant content for search engine users to find when performing searches for your blog topics
- encourage engagement with your site through commenting, retweeting, social bookmarking and social network sharing
Blogging puts a face to your brand and asks your website visitors “what do you think?”
Do you want to naturally engage with your customers and prospective customers? Do you want to know their feelings and opinions? Do you believe they will want to engage with you?
For us, the answers are all yes.
Blogging stimulates the conversation, and likely spills over into social networks where peers will talk about your brand and attract prospects back to your site.
People trust word-of-mouth far more than traditional advertising.
Blogging and social networking are free. Old-style advertising costs.
Compare the two and it is easy to decide where to focus your online marketing efforts.
If you enjoyed this post, make sure you subscribe to my RSS feed!
