- Website Usability 101 (1 hour breakfast) – 14 April 2010 7:30am-8:30am
- Search Engine Optimisation 101 (1 hour breakfast) – 4 May 2010 7:30am-8:30am
- Social Media Marketing 101 (1 hour breakfast) – 18 May 2010 7:30am-8:30am
- Website Usability 201 (3 hour workshop) – 27 April 2010 9am-noon
- Search Engine Optimisation 201 (3 hour workshop) – 18 May 2010 9am-noon
- Social Media Marketing 201 (3 hour workshop) – 1 June 2010 9am-noon
Breakfast Courses – 1 hour
When conducted properly, Internet marketing can be a relatively inexpensive, efficient, cost-effective and highly-targeted form of advertising with a positive return on investment. The Chamber’s Online Marketing Series Breakfast Courses will present an introduction to how to make your website easy to use, assure the search engines find it, and market it to the hundreds of millions of people using social media.
✔ Website Usability 101
>>Register Now<<
Wednesday 14 April 2010 7:30-8:30am [download PDF flyer]
✗ what is usability and why is ease-of-use critical to converting website visitors into sales
✗ how is website usability achieved with the use of usability evaluation and usability testing
✗ when should usability analysis be performed; including case studies correlating usability testing efforts with a doubling of web sales and customer satisfaction metrics
✔ SEO 101 – Search engine optimisation
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Tuesday 4 May 2010 7:30-8:30am [download PDF flyer]
✗ what is search engine optimisation (“SEO”) and why is it so important to compete online
✗ how is SEO achieved and what is the return on investment in SEO
✗ when should SEO be performed; including case studies correlating search engine optimisation efforts with increased website visitors, face-to-face and online sales
✔ SMM 101 – Social media marketing
>>Register Now<<
18 May 2010 7:30-8:30am [download PDF flyer]
✗ what is social media marketing (“SMM”) and why engaging fully in social media is today’s
trusted form of “word-of-mouth” marketing
✗ how is SMM achieved and what is the return on investment in SMM
✗ when should SMM be performed; including case studies correlating social media marketing efforts with increased customer satisfaction, word-of-mouth referrals, website visitors, face-to-face and online sales
Workshops – 3 hours
An online marketing campaign can be a relatively inexpensive, efficient, cost-effective and highly targeted form of advertising with a positive return on investment. The Chamber’s Online Marketing Series Workshops will present an in-depth, practical look at to how to make your website easy to use, assure the search engines find it, and market it to the hundreds of millions of people using social media.
✔ Website Usability 201 – Conduct a usability evaluation of your website
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Tuesday 27 April 2010 9am-12noon [download PDF flyer]
Usability is a quality attribute that assesses how easy something is to use. Ease-of-use can be measured by evaluating against a standard set of usability guidelines. Usability improvements commonly lead to a doubling of sales and/or whatever metric your are seeking to improve.
This workshop will demonstrate how to:
✗ conduct a usability evaluation of a website
✗ explore the best ways of improving upon usability issues
✗ as a team, perform a brief usability evaluation of your chosen website using the tools taught
in this workshop
✔ SEO 201 – Search engine optimise your website
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18 May 2010 9am-12noon [download PDF flyer]
Search engines such as google are the most popular websites in the world, getting billions of page views every month. A google search is what people do to find products and services online. And, the top 5 search results are where most searchers click. Search engine optimisation (“SEO”) is the art and science of ranking in the top search results.
In this workshop, you will learn how to:
✗ perform keyword research to discover the google phrases prospects are already using to find your product or service online
✗ alter specific elements of your website to optimise for those chosen keyword phrases and thereby attract this additional search traffic to your website
✗ build hyperlinks to your website and learn why this is critical to ranking high in google results; see case studies showing the effect of SEO on face-to-face and online sales
✔ SMM 201 – Social media market your website
>>Register Now<<
1 June 2010 9am-12noon [download PDF flyer]
Social media is where people go online. Facebook alone gets 260 million of its pages viewed every month, with over 400 million users. Social media marketing (“SMM”) will get your brand noticed and people talking about your products or services: the modern equivalent of word-of-mouth advertising. SMM can be very cost-effective and is now an essential ingredient in the marketing mix.
This workshop will provide practical advice on:
✗ what specific categories of social media exist and how to utilise each to promote your business
✗ how to get your business setup on video-sharing, image-sharing, document-sharing, social
bookmarking, RSS aggregation and blogging networks
✗ when to engage in social media networking with real examples of how to use popular social
media properties to increase your brand awareness, website traffic, face-to-face and online
sales
All courses will be presented by: Scott Evangelou, website usability consultant, online marketing specialist and Master of Entrepreneurship (Otago)
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