Looking for website usability consulting in Dunedin New Zealand?
Well, you’ll only find one firm. In fact, in all of Otago and Southland, New Zealand – an area with a population of over 284,000 people – @usable_brand are the only qualified usability consulting professionals.
Otago+Southland New Zealand
Why, you ask?
We believe there are several reasons for a lack of supply of website usability services:
1. people are unaware a discipline exists to improve website ease-of-use
2. people cannot justify the cost to conduct website usability evaluation or testing (despite significant evidence pointing to excellent returns on investment in usability improvement)
3. people don’t care if their website is easy to use
So, how do we turn around these barriers to understanding the critical nature of usability, so people will begin creating usable websites?
Education is one answer. And, as Dunedin NZ specialists in website usability consulting: helping create usable websites that people get hooked on, is another answer.
{ 2 comments… read them below or add one }
I think you could ask the same question regarding professional web development.
The web sadly, is still an adjunct to peoples businesses and many simply don’t understand why it’s SO important.
Education is the key, but it’s a long road, and by the time they have learned they may have moved on …
Or they get stuck in Eternal September, http://sethgodin.typepad.com/seths_blog/2009/05/e…
Lawrence, you make a great point and I tend to agree. "Eternal September" is a great analogy and that blog entry certainly puts it all in perspective. Considering just over half of the New Zealand population is on the Internet, we have a large upcoming potential user base to market our services to