Lack of website usability is the most common complaint from users of websites. Ease-of-use is a critical quality attribute, allowing website users to quickly find what they are seeking, perform tasks efficiently and make purchases easily.
Unfortunately, website developers (and marketing executives) routinely ignore usability for several illogical reasons. Years of market research proves that simple, inexpensive usability testing can provide improvements that greatly enhance website ease-of-use: doubling web sales, customer satisfaction, loyalty and word-of-mouth referrals.
Peforming usability analysis delivers a high return on investment: it’s a no-brainer. And, usability testing can be a DIY (“do-it-yourself”).
One way to observe users behaviour on your website is to install a free surveillance tool that records users actions. Our colleagues at userfly have such a tool that is easy to use and provides rich usability data to assist you in enhancing your website usability.
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