First of our series of youtube marketing tips…
Our clients regularly ask why their online marketing efforts should include a youtube channel.
Here’s why.
Youtube serves up 2 billion video views every 24 hours. Yes, 2 billion. And that is likely growing by the moment. Every minute, 24 hours of video is uploaded to youtube.
Of these 2 billion videos, 100 million of them are accessed from mobile devices (iPads, ipods, cellphones). So, people look for videos on the run anywhere, anytime.
And, these views are not just silly people watching goofy videos. youtube demographics are across the entire socio-economic spectrum: people from teens to eighty year olds. And the videos include valuable, unique, quality content.
youtube is here to stay, too. Every week, youtube monetizes 2 billion videos. This means that they are running paid advertisers promotions on these videos, sustaining them and making money from them.
In addition, 70% of youtube viewers are from outside the USA. So, this is not just an American phenomena.
The most important point is that google, the most used website in the world for search, almost always returns youtube videos in their search results. Google loves youtube.
So, youtube is an absolutely critical component of your online marketing mix.
Be there!
Today’s youtube marketing tip was brought to you by usablebrand social media marketing practitioners from Dunedin, New Zealand.
